Unlocking the potential of a luxury home in the competitive real estate market requires a strategic combination of the right realtor and expert staging. We were thrilled when Michael Botkin, Realtor with Century 21 Scheetz in Zionsville, IN. reached out to us about his upcoming listing at 514 N. Park Ave in the Lockerbie area of downtown Indianapolis, This $1.25 million dollar home exemplifies the perfect synergy between professional staging and a seasoned realtor.
The Challenge
Selling homes priced over $1 million often poses unique challenges due to a smaller pool of qualified buyers. Moreover, this particular project faced additional hurdles such as higher interest rates and the impending holiday season. Despite these speed bumps, the home was under contract within days and closed within 30 days—a testament to the effectiveness of the winning combination of a seasoned realtor and professional staging.
Strategic Staging Decisions
Understanding the critical role of first impressions, we strategically staged the primary living spaces—family room, dining room, and kitchen. Although these areas were slightly smaller compared to other rooms, staging them with carefully chosen furniture created an illusion of spaciousness. Potential buyers, greeted by these meticulously staged rooms upon entering, were immediately captivated by the allure of the home. The furnishings made these key decision making rooms feel larger and showed potential buyers a possible layout for their furnishings.
Collaboration with Michael Botkin Real Estate
Realtor Michael Botkin, having collaborated with Elephant in the Room on previous projects, recognized the power of home staging. His recommendation to his clients proved instrumental in the swift sale of the property. The trust built over previous collaborations allowed for seamless communication and a shared vision for presenting the home in its best light.
Addressing Design Challenges
The property, a four-level masterpiece of luxury, presented unique design challenges. One notable aspect was the size discrepancy between the primary living space and other rooms. To counter this, we selected full-scale furniture that enhanced the home and made these areas feel and look true to size. Rooms generally appear larger with furnishings than without, as you have a point of scale and reference in the room.
Softening Modern Finishes
Responding to Michael Botkins' request to soften some of the modern finishes, we opted for softer neutrals and textures. This strategic decision balanced the bold black and cooler finishes present in the home, creating a harmonious and inviting atmosphere.
The successful staging project at 514 N. Park Ave showcases the impact of thoughtful staging in accelerating the sale of high-end properties. Elephant in the Room, in collaboration with Michael Botkin Real Estate, demonstrated that even in a challenging market, the right combination of staging and realtor expertise can turn a property into a sought-after gem. This downtown Indianapolis residence is not just a home; it's a testament to the art of presentation in the world of real estate.